The Bra x Athletes Unlimited: The Collab Continues
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At the end of August, we got invited out for our 2nd pop-up with Athletes Unlimited (AU) softball for their Championship Weekend 2024! We took over the Unlimited Club concessions area with a bar takeover featuring signature drinks served in awesome co-branded collectible souvenir cups—and thanks to their partnership, we were able to show up in a myriad of other ways too! We did a couple in-game interviews, threw out a first pitch, held meet-and-greets with fans and did the raddest softball merch collaboration.
What’s not pictured is the essence of what AU Pro Sports has created: a pro league culture that puts players at the forefront. One that’s built on integrity, mission-alignment and commitment to the team in its most holistic sense. From ownership to dugout, camera crew to sales manager, AU has managed to leave ego at the door to lead with intention and attention spearheaded with the athlete in mind.
This is why I love AU and why we continue to partner up with them in both small and large ways. Whenever I spend time with this team, I leave energized and inspired: to do more, to be more and to do it with passion, fearlessness, determination and grace.
If y’all aren’t following/watching/fangirling Athletes Unlimited and their incredible athletes across four different pro sports, DO IT! 🥳🙌🏼✨
And get ready softball super fans, because coming in SPRING 2025, AU is launching ANOTHER PRO LEAGUE called AUSL!!!🥎👀 And they’ve tapped none other than softball legends Jessica Mendoza, Cat Osterman, and Natasha Watley to be advisors for this multi-city expansion launch!
They’ve also enlisted legendary trailblazer and heavyweight Kim Ng! Getting to meet and hang with Kim was definitely a trip highlight. Talking with her—another Asian woman breaking barriers in the sports space, sharing stories and experiences—was incredibly meaningful to me.
Thank you, AU.💖
What’s not pictured is the essence of what AU Pro Sports has created: a pro league culture that puts players at the forefront. One that’s built on integrity, mission-alignment and commitment to the team in its most holistic sense. From ownership to dugout, camera crew to sales manager, AU has managed to leave ego at the door to lead with intention and attention spearheaded with the athlete in mind.
This is why I love AU and why we continue to partner up with them in both small and large ways. Whenever I spend time with this team, I leave energized and inspired: to do more, to be more and to do it with passion, fearlessness, determination and grace.
If y’all aren’t following/watching/fangirling Athletes Unlimited and their incredible athletes across four different pro sports, DO IT! 🥳🙌🏼✨
And get ready softball super fans, because coming in SPRING 2025, AU is launching ANOTHER PRO LEAGUE called AUSL!!!🥎👀 And they’ve tapped none other than softball legends Jessica Mendoza, Cat Osterman, and Natasha Watley to be advisors for this multi-city expansion launch!
They’ve also enlisted legendary trailblazer and heavyweight Kim Ng! Getting to meet and hang with Kim was definitely a trip highlight. Talking with her—another Asian woman breaking barriers in the sports space, sharing stories and experiences—was incredibly meaningful to me.
Thank you, AU.💖