UnitedMasters x Ally Bank x The Sports Bra Do Art Basel: Miami Edition!
We’ve been incredibly fortunate to have been invited to all sorts of women’s sports spaces over the last couple of years. From WNBA Live at All Star Weekend in Vegas to the Women’s Sports House for Cannes Lions in the South of France, we’ve been popping up all over the place! But last week, thanks to our friends and HUGE women’s sports supporters, Ally Bank, we were able to take The Bra to a (seemingly) whole other planet: Art Basel in Miami Beach.
Our very own bar lead and mixologist, Madison Dohman joined me in Florida for this exclusive event and experience! She created four signature cocktails for the event which promptly sold out within an hour of the the doors opening. Couple that with the dozens of Sports Bra tees and hoodies dispersed throughout the crowd and an onstage shoutout from Ms. Renee Montgomery herself and you can say we had ourselves a very successful pop-up!
UnitedMasters and Earn Your Leisure partnered up with Ally to host Earn Your Masters, a pitch contest for innovative entrepreneurs in music. The Sports Bra became the backdrop to the much-anticipated finale of the EYM contest, where one winner was gonna go home with $50,000 seed money in an epic battle for music and culture industry stardom. Huge congratulations to Jeff Darko on winning for his startup Mixplug!
Other highlights include meeting the team behind Unrivaled, the newest pro women’s basketball league slated to tipoff next month. Co-founder and WNBA All-Star Breanna Stewart and WNBA/Unrivaled player Alyssa Thomas sat on a panel alongside WNBA player-turned-business mogul Renee Montgomery—what a star-studded set!
Miami Beach literally felt like the polar opposite of Portland and I don’t just mean opposite shores. After the initial shock of $18 well drinks and the most Rolls Royces I've ever seen in my life, Miami was pretty freaking awesome. Still will never get used to running into folks like Ashlyn Harris in the lobby or Jamie Foxx poolside, but I certainly could get used to summer sunshiny weather and watching the sun RISE over the ocean!
Hugest gratitude to Andrea Brimmer and the entire Ally team, and UnitedMasters for their partnership in this extraordinary event!! Taking The Bra to places like Art Basel proves that women’s sports isn’t just a hot commodity on the court, it’s just hot, period.
- Jenny