A global fund to help close the gap for women athletes.

There is a global pay gap for women athletes and the Side of Equity™ Fund will create a tangible path for brands both big and small & fans of women’s sports everywhere to take action and level the playing field.

Side of Equity™️ | Voice In Sport Foundation | The Sports Bra

How it works

The Side of Equity™ Grant Program is designed to support Women Athletes that are underpaid and who are striving to compete on the Global level without adequate funding from traditional sources (endorsements, National Governing Bodies, etc).

The first initiative that the Fund will focus on is the 2023 Women’s World Cup where there is a clear gap in Prize Money and low salaries for women athletes across many of the National Governing Bodies.

The Side of Equity™ Fund will raise money for all the women playing at the WWC and honor the winners from the past 8 WWC’s.

Support the Fund

How it began

It started as a conversation between two Women founders: Stef Strack the founder of the VOICEINSPORT Foundation and Jenny Nguyen, the owner of The Sports Bra.

“I approached Jenny about adding a literal “side” of equity to her menu after an inspiring conversation together on the VOICEINSPORT Podcast and without hesitation she said YES. We hope to inspire fans of women sports to take action and demonstrate the power of people coming together to support and advocate for each other.” - Stef Strack


Patrons of the Sports Bra can order a “Side Of Equity” with the VOICEINSPORT Foundation from the menu. All the funds will go directly to the Side Of Equity™ Fund and to the players.